Reach your audience
Most Tanzanians live in rural areas. There are many civil society organizations, government institutions, donor agencies and commercial enterprises who would like to reach rural communities by educational, social and health campaigns, or marketing of consumer goods, mobile communication, agribusiness, fertilizers, construction material, solar power, motorcycles – you name it.
Through TADIO, your organization or company can reach over 30 rural radio stations and more than 15 million radio listeners in rural communities across Tanzania mainland and Zanzibar.
The radio broadcasts of our member radio stations currently cover almost 70% of the area of Tanzania. Most of those covered areas are not reached by the mainstream media.
Community radio programmes are widely listened by rural communities and highly appreciated, since they provide local news, other relevant information and entertainment to rural communities, and give voice to the ordinary local people.
There are numerous success stories about social changes taking place and local development achieved as a result from rightly timed community radio programmes.
We can assist your organization or company to reach rural radio stations and rural communities across Tanzania mainland and Zanzibar.
- By creating partnership projects
- By sponsored radio programmes
- By airing jingles and advertisements
At TADIO, we can create partnership projects connecting your organization with rural radio stations in one particular or several regions, in one or several geographic zones, or all over Tanzania.
Our professional radio production team can prepare tailor-made sponsored programmes about your campaign topic. Programmes will be produced in a participatory manner, always involving local communities in the programme production.
You can also make an agreement with the local community radio stations that they prepare news or sponsored feature programmes or discussion programmes about the educational, social, health, or other information campaign topics that you plan to focus on.
We can also produce jingles and advertisements, and provide you with the most convenient offer reaching as many community radio stations as you need, in the exact locations that you wish to reach.
In early 2020, TADIO is about to launch a community radio online platform that will allow rural radio stations to publish their local news stories and live stream their programmes online. Through the new community media portal, local community radio stations will be able to reach audiences outside their local on-air coverage area, since practically anyone carrying a smartphone or having access to a computer can visit the online portal, anywhere in the country, both in cities and in rural areas, or even abroad.
By advertising through the new online platform, or sharing your sponsored educational programmes, you can reach news audiences surfing the news or listening to the audio podcasts and live streams from the upcountry community radio stations. You will also be able to listen live to the programmes that your organization has been sponsoring and monitor the results from your investment. Radio programmes and audio clips can also be shared and listened to via social media channels.
So, you can look forward to going online to reach your target groups in rural Tanzania.
You are most welcome to contact us and discuss about partnership projects aiming to reach and empower rural communities locally or across Tanzania!