On behalf of upcountry community radio stations, TADIO lobbies and negotiates with the government and Tanzania Communications Regulatory Authority (TCRA) about national broadcasting and ICT policies, licensing and legal issues, defending the interests of rural radio stations and citizens’ access to information.
Our aim is to create a policy and legal environment in Tanzania which is supportive to community content-based media allowing them to provide accurate and relevant information to rural communities and give a voice to the voiceless.
Together with our partners, we organize training events with reporters, producers, and managers from our member radio stations, and encourage networking among community radio stations in Tanzania.
In recent years, community radio staff across Tanzania have been trained in election reporting, gender-sensitive reporting, business environment reporting, and ICT skills, among others. Station managers have received training in governance, leadership, and management. In 2020 we achieve practical training to effectively make use of our new community radio online platform. And currently, we focus on editorial training for community radio.
Link to rural communities
Most Tanzanians live in rural areas. There are many civil society organizations, government institutions, donor agencies, and commercial enterprises that would like to reach rural communities through educational, social, and health campaigns, or marketing of consumer goods or services. TADIO assists these organizations or companies to reach rural radio stations by creating partnership projects, sponsored radio programmers, or by selling airtime for advertisements – and eventually generating much-needed income to our member radio stations.
Community radio platform
A new community radio online platform, Radio TADIO, has been launched in 2020. The radiotadio portal is an informative media platform for marketing rural radio stations and bringing rural perspectives to national debates.
Radio TADIO publishes news articles, images, audio podcasts, and links to live streams from upcountry radio stations. The aim is that the platform becomes a widely visited multimedia news site focusing on information and dialogue on rural issues – “the most credible rural media”, as envisioned by TADIO chairperson Baptist John Mutesasira